Conquering the Fitting Room
When AlertTech met Thinktiv in 2013, they were already established as the leading provider of smart call-button technology for apparel retail fitting rooms, with solutions deployed in over 30,000 fitting rooms inside 20+ major apparel retail store networks. Because sales conversion rates jump over 6x when an in-store shopper enters the fitting room, the company recognized that its established market position represented an opportunity to create a valuable new category of retail SaaS offerings, focused on in-store customer engagement and fitting room performance analytics.
To achieve this transformation, the company engaged Thinktiv as its strategic partner. Over the course of a year, Thinktiv designed and built two flagship tablet-based solutions – RoomValet, an in-store application used by store associates to manage, track and engage shoppers throughout the fitting room experience; and Datapult, an analytics solution that allows apparel retailers to evaluate the performance of their fitting room ‘channel’ on both an individual store and network-wide basis. In parallel, Thinktiv deployed a comprehensive overhaul of AlertTech’s corporate branding, messaging platform and website, and supported the process of converting major flagship customers to the new SaaS offerings. Today, Thinktiv remains an active advisor to AlertTech as the growth of their SaaS business accelerates.