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Bluehornet

Bluehornet

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Move beyond the status quo.

Did you ever wonder why all marketing automation tools look the same — yet aren't particularly easy to use, beautiful, or rewarding? Welcome to the marketing automation industrial complex: A feature war race to the bottom. This is a result of product design happening through a spreadsheet. We, on the other hand, design products with people in the real world.

  Thinktiv partnered with Bluehornet to revitalize and reinvent various parts of its enterprise-class email system.

Thinktiv partnered with Bluehornet to revitalize
and reinvent various parts of its enterprise-class email system.

Today, our customers demand value and return on their technology investments: This design and experience provide marketers unprecedented usability, speed, and power to tackle their ever-changing marketing needs.
— Mike Biwer | CEO Bluehornet

A customer-first approach to marketing software.

Bluehornet's CEO Mike Biwer partnered with us to revitalize their segmentation and automation workflows. Bluehornet needed a dramatic change as the platform was showing its age and customer's needed something better. Marketing professionals are continually asked to do more with less. So, we designed a new suite of segmentation and campaign orchestration tools to meet marketers challenges: Create workflows that mimic their daily habits and amplify them, visualize their intent to ensure accuracy of their intentions and actions, and set up and promote shareable insights with their team. The result was a highly contextual and relevant solution, built through the participation of premier partners.

  We began by reimagining how segmentation of customer cohorts could function.

We began by reimagining how segmentation of customer cohorts could function.

Powerfully simple software yields simply powerful results.

"I'm blown away. My 14-year old daughter knows nothing about marketing automation, but she could absolutely use this."
— Premier Customer Advisory Member

These innovations dramatically bolstered Bluehornet's enterprise value, leading to its acquisition by Marlin Equity Partners in late 2015.

  We led the company's product strategy, introducing industry-first approaches such as real-time counts, plain-language queries, and visual drag-and-drop organization. It afforded marketers a powerfully simple approach to segmenting large, complex audiences.

We led the company's product strategy, introducing industry-first approaches
such as real-time counts, plain-language queries, and visual drag-and-drop organization.
It afforded marketers a powerfully simple approach to segmenting large, complex audiences.



Bloodbuy

Bloodbuy

Boundless